As a UX Architect, I oversee the entire UX process to ensure what we're building matches what the users want.

Because life's too short to build products nobody wants.


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UX Design
Interaction Design
Design Research
Information Architecture
Product Management



I bring nearly 20 years of experience with web and mobile design. As a web designer, I was deep in the trenches during the first dot-com boom, bending the nascent technology to produce what were then cutting-edge web sites and online environments.

Back in 2010, I took over the UX design role which was starting to become a big deal, and began applying the analytical and data-driven aspects to our clients' web and mobile applications. Rather than focus on colors and shapes (and thankfully-defunct drop-shadows), my outlook was on how we wanted users to feel about the product, how it would fit into their crowded lives, how users typically choose a date, enter information, confirm their identity. I would do the research, come up with the ideal approach, and put that approach into wireframes. Then I would shepherd these rough sets of assets through the design and production phases until we had a beautiful product I wanted to call my own (but couldn't, of course, because our clients were paying us to do it).

And that is how my role was born as a UX Architect. And as the projects rolled on, I realized that having someone work with stakeholders, researchers, designers and developers, all to ensure that the final product would address the needs of our target users, was crucial. While other stakeholders would determine the ROI of provding Function X to User Y, my focus was on how that user performs that function on a phone, on a tablet, on a large-screen display, in a way that made them grateful for the experience. I am concerned with the simplest way to provide Function X so that we can quickly discover if the product we're building is something users want.

I see UX Architecture as making good on the promise of all this fancy technology to actually make our lives easier. While this may not always wind up saving the world, devising ways to simplify the noise of modern life into simple and harmonious products is an inspiring mission.